Digital Marketing Associate

Career

About the Role

We are seeking a dynamic and experienced Lead Generation Marketing Specialist to join our team. The ideal candidate will be adept at generating leads through a variety of channels, including email marketing, PPC, SEO, and social media campaigns. They will be responsible for creating compelling offers, optimizing our website for conversions, and coordinating efforts with our design and development teams to maximize marketing effectiveness.

Job Type: Part Time

Workspace: Hybrid

Key Responsibilities:

Lead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.

Offer Creation: Create attractive offers to capture the interest of potential customers.

Website Optimization: Analyze and optimize website performance to increase conversions and improve user experience.

Coordination: Work closely with designers and developers to ensure cohesive and effective marketing campaigns.

Analytics: Monitor and report on the performance of all lead generation activities and adjust strategies as needed.

Market Research: Conduct market research to identify new opportunities and stay up-to-date with industry trends and best practices.

Customer Journey Mapping: Understand and map out customer journeys to enhance lead nurturing and conversion processes.

Benefits

Competitive salary, benefits, and performance bonus

Opportunity to work with a dynamic and creative team

Professional development and growth opportunities

Flexible work environment

If you are a strategic thinker with a passion for lead generation and a track record of success in driving measurable results, we would love to hear from you. Apply today to join our innovative team and help us take our marketing efforts to the next level.

Job Type: Contract

$45,000.00 - $85,000.00 per year

Expected hours: 15 – 40 per week

Schedule:

Monday to Location: Hybrid remote

Benefits:

401(k)

Dental insurance

Flexible schedule

Health insurance

Paid time off

Vision insurance

Requirements

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Requirements

Proven experience as a digital marketing specialist or similar role

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

Demonstrable experience in marketing data analytics and tools

Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)

Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

Well-organized and detail-oriented

Exceptional communication and writing skills

Commercial awareness partnered with a creative mind

Digital Marketing Associate